| SMS public account |
WeChat official account |
| The publicity and promotion is simple and easy, and the cost is low. As long as one message is sent, the SMS public account can be pushed to the target audience (the cost of each message is as low as 0.035 yuan) |
WeChat official account: It is difficult to attract fans and the cost is high, and fans are easy to lose. The powder sucking cost of each fan is 5 to 20 yuan. |
| Place an order directly on the SMS page and check the discount |
You need to download the APP, apply for an account, and follow the corporate public account. The process is tedious |
| Wide coverage: target all smartphone users |
Limited coverage: due to the need for attention and limited number of users, most enterprises pay less than 10% attention |
| Save time: put forward the demand, and let's deal with the rest |
Time consuming: develop for more than half a year, operate the public account, push articles regularly, and the development cost is high. |
| Information security: call enterprise APP, SMS instructions, official website, and ensure customer information is safe and reliable |
With WeChat server, Alibaba and 360 do not allow employees to use WeChat to exchange business. |
| Service number/subscription number function two in one |
Service number/subscription number operated separately |
