Milk tea shops use mass SMS to keep their business hot!
Time: 2020-10-17 16:52 Author: admin Read:
Women in the new era hold up half the sky. Recently, it was found that there are many female bosses in the business street near the community, such as milk tea shops, cake shops, clothing shops, mother and baby shops, beauty shops, pet shops, etc. Some of these female bosses are married, while some are still post-90s unmarried. Here is the best business of Xiaomei's, a post-90s sister in the milk tea shop, Her business is so hot because she sends messages in groups.
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When the new store opened, like many stores, she also adopted the marketing method of "buy one, get one free" and "second cup, half price" to attract customers, but the marketing effect was not very good. So she thought of a move. The business has been tepid for some time. Looking at the member data, she thought why not send marketing messages to these members in groups to attract them to spend again. This time Xiaomei came up with a marketing method that is to recall old customers in the form of queuing to attract new customers. After a while, Xiaomei quickly introduced her to her friends SMS mass sending platform Send a marketing message to her old customers. The general content is as follows: "If all drinks in the store consume more than 10 yuan, 10 yuan will be deducted. Please consult XXX [xxx Beverage Store] for details." After the message was sent out, many old customers came to queue up to buy milk tea, and some new customers saw such people queue up. This milk tea must be good, They joined the queue one after another.
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Xiaomei is very smart. She thought of using a great deal of preferential text messages to attract old customers to queue up. Generally, if she pays for people to queue up, she plans to stand for one hour at 20 yuan, and invite about 100 people to queue up a day. This is a high marketing cost, which is really unaffordable for a small milk tea shop, While using SMS marketing to draw back old customers' consumption, it also brings new customers why not do it.
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It's not easy to do business now. Now that you have chosen to do business, you should be flexible to create momentum, so that customers will continue to flow, and business will be more prosperous!
