SMS marketing has done a good job in customer classification, and the transaction rate has increased by 200%!
Time: 2020-11-27 19:45 Author: admin Read:
Closing a deal is very important for every enterprise. Closing a deal means survival, and closing a business means closing the door. Then why Enterprise SMS marketing The transaction rate is very high, but some enterprises have a very low transaction rate. That's because you didn't do a good job in customer classification. The following text message platform editor on Youyi.com will teach you how to do a good job in customer classification and targeted enterprise text message marketing. ?
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We roughly divide the target customers into price comparison type, following trend type, eager type and quality seeking type, which cover most customer types. Let's talk about how to do marketing SMS for these customers.
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Price comparison customers
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There are many such customers on the market at present. They pursue lower prices in the whole network or even in the whole country, so they are reluctant to cooperate with any one. They always want to see if there is a lower price. After classifying such customers, you can remind them in the marketing message that there is an unexpected price waiting for them to add WeChat, Don't tell them more after adding WeChat, just give him a lower price for the whole network, at the cost of introducing more friends to cooperate or other ways to reduce costs.
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Follow the trend customers
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This kind of customer is not very familiar with the business and wants to cooperate with a reliable company. What should we do? Let's see which big companies have chosen you. We are choosing to classify these customers Mass SMS In marketing, when you add some famous enterprises to your SMS content, you can add WeChat to see the cases. When you add WeChat to such customers, you can provide them with some customer cases of certain treasure, certain branch, certain bank, certain jewelry and so on. The effect can't be better. They will definitely want these big enterprises to cooperate with you. Your company's strength is not bad, Let's cooperate first!
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Urgent customers
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This kind of customer is also common. For some businesses that need cooperation immediately, for example, to build a mobile website, customers need half a month to do a good job. If your company can do a good job in one month, it is estimated that it will not choose you. When we do SMS marketing, You can tell these customers that your company will work overtime to quickly make satisfactory results for customers, and so on. We must emphasize speed. These customers are very likely to choose you.
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Quality oriented customers
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As the name implies, as long as your company's product quality is excellent and meets the customer's requirements, other problems are small cases. At this time, success stories and company strength are very important. When you push marketing messages to such customers, you should focus on quality. After adding contact information, You can invite customers to visit your representative field cases, show your strength, and the transaction rate will increase invisibly.
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The above is the analysis and summary of the four types of target customers. Don't think that customer type classification is not important. As long as we can achieve targeted short message marketing of customer classification, the transaction rate will increase by 200%, but it seems easy, but it is especially difficult to implement. As we all know that Haidilao is successful, what's the secret of Haidilao, People have even written the book, which is called "Haidilao You Can't Learn", and they have told you the secret of success. Many hotpot restaurants are trying to imitate it, but they just can't learn it. This is a typical example of being able to look at it and being able to do it as soon as you do it.
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If you want to increase the turnover rate of SMS marketing, you should think more, try more, and pay more. Don't be lazy to think that all customers are price comparison customers. It's really beautiful to think that if you offer a low price, you want someone to sign a contract with you. It's just a matter of thinking. You must classify customers and do targeted SMS marketing.
