SMS platform solution for new store opening
Time: 2020-02-21 00:34 Author: admin Read:
The opening of a new store needs popularity, SMS platform With its own advantages such as fast transmission speed and wide radiation range, it can maximize the gathering of friends and relatives, new and old customers in a short time. It is very easy for relatives, friends and old customers to gather together. One message can tell them to join the store, but how can new customers attract them to shop? This requires careful planning. It can be properly adjusted according to the local store scale, culture, customs, season, competitive environment, consumption habits and other characteristics, and refined mass SMS content can be prepared according to the actual situation.
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1、 Define the theme of new store opening activities, such as "new store adding fashion, discount, gift giving, refined fashion", edit the corresponding SMS content according to these themes and send it to new and old customers to attract their attention and purchase desire.
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"When the new store opens, anyone who buys more than 258 yuan during the event will be given a beautiful gift worth 148 yuan."
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2、 The activity cycle and time shall be determined according to the opening time of the new store: the activity cycle, which generally starts SMS marketing ten days before the opening date; The opening time is Saturday or Sunday, preferably holidays.
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3、 Target of the new store opening activity: For example, the target of the wedding company activity is unmarried men and women aged 20-30. This activity will also attract some women or parents to spend through the choice of promotional gifts. This requires reasonable editing of mass SMS content and selection of target customers.
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Many customers who opened new stores said: "The mass sending of SMS platform is much better than the previous flyers, bus advertisements, etc. Preferential SMS can quickly and accurately reach the target customers' mobile phones, with a reading rate of 100%. The number of customers who arrived at the store has also increased, which makes a beautiful start for future business.
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