The reason for the low success rate of SMS sending and its solution!

The success rate of SMS sending has always been the focus of users, and it is often measured on the premise of "SMS arrival rate" Mass SMS sending company In fact, this is also an important factor to rely on the success rate of short messages to reflect the effect of short messages.

There are many factors that affect the success rate of mass SMS sending. In the early days, some informal mass SMS sending companies implemented volume reduction measures to ensure the company's operating costs because of low prices. I think many people who have cooperated with the SMS platform know these things. On the basis of no volume reduction, will the success rate be high?

Obviously, it is also decided according to the content of short messages sent by users. If customers send marketing content and industry notification content, the success rate of short message delivery will inevitably be different. Most of the industry types are notification and verification code short messages. This type of short message is almost not blocked by mobile phones, but there are many marketing interceptions. Not only target users' mobile phones, but also operators' short message channels will be limited.

Moreover, the data quality of user numbers held by enterprises is different, so the success rate of SMS sending is also different. It is easy to understand whether the number contains empty numbers, and the recognition depth and interest of the number owner in the product.

Solution for low success rate of SMS sending

Select a regular SMS group sending company

Because the quality of SMS companies is good and bad, when we choose SMS service providers, we must choose a regular and powerful SMS company, which not only does not reduce the volume, but also has a wealth of high-quality channel resources. It can send messages at a speed of seconds and has a high success rate. Powerful SMS platform can switch SMS channels to ensure the arrival rate of SMS. Related reading: Why do mass SMS messages have different arrival rates for different customers
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Charging mode for successful sending and recharging

In this way, you can check whether the SMS is sent successfully or not. If the SMS is sent successfully, you will be charged. If the SMS is sent unsuccessfully, you will not be charged. In this way, you can filter out some invalid phone numbers, thus reducing the launch cost. As long as the sent SMS can reach the client's mobile phone, the success rate of SMS sending will naturally be high

Modify SMS content to avoid SMS being blocked

Some marketing short messages will not only be blocked by the customer's mobile phone, but also be restricted by the short message channel. At this time, we need an experienced short message company to modify the content of short messages or change the short message channel for you to avoid blocking short messages, so as to improve the success rate of sending short messages.
Related reading: ? What are the main contents of mass SMS blocking?
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To sum up, when you choose a SMS platform, you must choose a regular and powerful SMS company. As long as you are a regular and legal SMS content, they will fundamentally solve the problem of the success rate of SMS sending and improve your SMS arrival rate.