Mass texting has no effect. Have you stepped on these minefields?
Time: 2020-11-22 18:53 Author: admin Read:
For the effect of mass SMS sending, several companies are happy and some are worried. Some businesses can use Mass SMS Successfully attract customers and increase their sales; However, some businesses have not achieved their original purpose by using the SMS platform, and the effect is very general. If you are one of these worried businesses, then a small editor of Youyi.com will help you check the minefields of mass texting. Have you stepped on them?
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Don't step on the following minefields for mass texting
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First, indiscriminate text messaging
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Some businesses think that the number of short messages must be more, so they collect a lot of contact information through various channels and send messages in batches, but the results are very disappointing. Why? It's just because you didn't find the right potential customers. It's useless to send targeted SMS messages. For example, if you push the SMS messages of the pet hospital to some people who don't like pets every day, who cares about you, they will only use your SMS messages as harassment messages to blackmail you.
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Second, too obsessed with low prices
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Many businesses are always obsessed with low prices. In fact, cheap goods are not good. The principle of being greedy for small things and suffering big losses can be applied to all walks of life. Because there is no loss making business in the world, if you are given low prices, it is bound to earn back from you, that is, volume deduction. On the surface, you seem to have earned a good price, but in fact, you have suffered a big loss; In order to reduce costs, some illegal businesses use SMS Cat, an illegal tool, to send you SMS. You are still in the dark, and have been implicated.
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Third, don't make typos in short messages of 70 characters
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It's hard for customers to find typos in 1000 words, but it's easy to find typos in 70 words of SMS. When customers see your typos, their impression of you will be greatly reduced. They have a bad impression. How can they go to further consultation or enter the website.
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Fourth, there is no plan for mass texting
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For example, we also want to do a short message marketing campaign on the Double 12. You should plan how to send short messages in groups, including warm-up short messages before the event, drain short messages during the event, after-sales service short messages, and so on. Remember not to send a bunch of short messages on the day of the event. This will lead to several streams, and customers will be attracted by others' warm-up short messages.
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Fifth, pay attention to the sending time of SMS
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In general, the effect of sending SMS is good in these time periods. At 6:00-9:30 in the morning, people will take a look at the SMS when they get up or on the way to work; Noon: 12:00-14:00, the effect of mass SMS during the noon break is better; Evening: 19:00-22:00. After a busy day, I will check my mobile phone when I am free at night.
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Sixth, don't forget to add SMS signature
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SMS signature It is required by the Ministry of Industry and Information Technology of the People's Republic of China, and the addition of SMS signature can also improve the visibility of the enterprise. You should remember to add it.
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Seventh, the content of short messages is focused on the theme, simple and clear
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You should remember that when we edit the content of short messages, we must be simple and clear, and keep to the theme. Don't let the customers give up and continue to read without a lot of text or finding the theme.
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The eighth point is to analyze the effect of SMS
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When we finish a short message marketing activity, we must remember to analyze the effect of mass sending. How many short messages have been sent, how many consultations or registrations have been made, how many customers have been clinched and how much profit has been made, etc. Only by doing a good job in data analysis can our mass sending effect be better each time.
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Ninth, the content of SMS should be legal
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Formal short message service providers such as the Youyinet short message platform reject all illegal short message content (including pornography, gambling, fake base stations, fraud, illegal websites, etc.). If you say it is formal content at the beginning, and the test is also formal content, it is illegal when you send it in batches. Sorry, it is impossible to send it out, and you also have to bear legal responsibility.
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Nine times come to one. The editor of Youyi.com listed these nine minefields that are easy for businesses to step on when they send messages in groups. I hope that businesses can take a look at them when they are preparing to send messages in groups to avoid stepping on thunder and improve the effect of sending messages in groups.
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